Old North State BBQ

I created Old North State BBQ to honor North Carolina’s rich barbecue heritage by blending Eastern and Western NC styles into one authentic yet modern brand. The visual identity reflects rustic tradition with a bold, contemporary edge, using heritage-inspired typography, warm earth tones, and classic smokehouse aesthetics. Designed for working men aged 40-65 who appreciate quality, craftsmanship, and a no-frills, authentic BBQ experience, Old North State BBQ is more than just a restaurant, it’s a tribute to North Carolina’s deep-rooted barbecue culture, served with a modern twist.